Porsche Museum

Reaching a global audience with live online video tours

The Porsche Museum is located next to the headquarters of Dr. Ing. h.c. F. Porsche AG in Stuttgart-Zuffenhausen Germany, and is one of the most spectacular car museums in the world.

Challenge

Porsche wanted to bring the Porsche Museum experience to a wider global audience. Their website receives traffic from around the world, but not everyone can visit the museum in Germany.

“This solution helps us to make the Porsche brand and the unique history of the company tangible for a wider group of people around the world…The virtual tour gives users the feeling of being right there in the exhibition.”

Achim Stejskal
Director, Porsche Museum

Solution

Porsche selected Go Instore for our expertise and live video immersive technology, which enables online visitors to explore Porsche’s unique history ‘in person’, without having to travel to the museum.

Experiential Technology

Using our experiential technology, which offers interactive tours using a live one-way video stream and two-way audio channel, visitors simply click on the Go Instore ‘Live video tour’ button on the Porsche Museum’s website to access an online virtual tour of the venue.

The live interactive virtual tour is hosted by a Porsche Museum tour guide who helps website visitors to learn more about the iconic cars and the history behind the brand.

A dream for many car enthusiasts

Visitors worldwide can now take a live virtual tour of the Porsche museum in real-time – a dream for many car enthusiasts who may not have even considered being able to see around this amazing building with its fantastic collection.

Results

  • “This solution helps us to make the Porsche brand and the unique history of the company tangible for a wider group of people around the world…The virtual tour gives users the feeling of being right there in the exhibition.” Achim Stejskal, Director, Porsche Museum

Porsche website visitors love the live video experience:

  • “Wonderful experience, thank you it was a dream come true”
  • “I was able to see the museum and all the magnificent cars from my office in Milan, I will suggest it to all my friends and Porsche lovers”

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