Go Instore closes the gap between on and offline commerce

Dawsons Music has become the first retailer to use new wearable technology that allows customers browsing online from the comfort of their own home to be taken “in-store”, in real-time, via smart glasses worn by sales staff.

The Go Instore solution uses wearable smart glasses or Android Handheld devices to close the gap between online and offline worlds.

The visual customer experience is coupled with a two-way audio stream, effectively allowing the website visitor to shop as if they were physically in-store and engaged with a staff member.

Read More at the eCommerce club

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