Dawsons Music first to trial new wearable technology that aims to narrow the gap between online and the store


Dawsons Music has become the first retailer to use new wearable technology that promises to close the divide between online and the store.

The chain of music shops is using smart glasses from GoInStore to show its online customers a real-time view of the store and its products. Visitors to the Dawsons website can speak to a member of the store’s staff who, equipped with a pair of smart glasses or an Android handheld device can take them through the store to show them items, and answer questions.

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4th August 2015