We believe that online experiences should be as good as in-store, or better!

Our Story

Where it all began.

Founded by two retail technology veterans in 2014, who anticipated the rise in live video across all aspects of life and created a solution to close the gap between digital and online that would alter the way we shop.

Go Instore has powered live video-retail experiences to millions of customers around the globe and empowered retail staff to work from (quite literally) anywhere.

Aman Khurana

Co-CEO & Co-Founder

André Hordagoda

Co-CEO & Co-Founder

Our story

Where we are now.

In a hugely exciting move, Go Instore became part of the Emplifi family in September 2021! The global customer experience platform acquired Go Instore to transform and differentiate their customer experience journey.

“We are thrilled to partner with the Go Instore team and welcome their outstanding people, culture, platform, and customers into the Emplifi family,” said Emplifi CEO Mark Zablan.

This marks the beginning of a new chapter for Go Instore, an Emplifi Company, so brace yourself for all that’s to come…

Transforming the customer experience in the 'new retail era'.