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24 Sep

The start of a new adventure: EMPLIFI ACQUIRES GO INSTORE


We are delighted to announce that that Emplifi, the world’s leading unified customer experience platform, has acquired Go Instore.  

Go Instore’s journey as the world’s leading platform for video-powered retail started seven years ago. Two retail-technology veterans and long-term friends, Aman Khurana and Andre Hordagoda, decided to join forces after noticing a gap in conversion rates between the online/offline world of retail.  

Bridging this gap, they bought revolutionary technology to the market, implementing an immersive HD live-streaming solution. Go Instore has grown from strength to strength in the last seven years, developing state-of-the-art features and expanding from a small team of fifteen to over fifty.  Go Instore has transformed the eCommerce world, and now, as part of Emplifi, will continue to innovate in its field and contribute to Emplifi’s record of unrivalled customer experience.  

Emplifi is the leading unified customer experience platform that brings marketing, commerce and care together. Emplifi is trusted by the worlds best- accumulating 7,000 esteemed brands including Delta Airlines, MacDonalds and Ford Motor Company. Emplifi as a brand was born this year, after the Audax PE-backed Astute Solutions acquired Socialbakers. Emplifi’s vision is to aid brands in optimising the experience of every interaction, conversation and moment they spend with their customers. The addition of Go Instore to Emplifi will expand Emplifi’s social commerce cloud strategy and help accelerate Go Instore’s feature packed roadmap.

Mark Zablan, CEO of Emplifi said “We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers. This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey.” Aman Khurana, our co-CEO at Go Instore, added “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.”

We can’t wait to get started. 


#GoInstore #LetsGo 

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