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17 Dec

The Omicron Effect…

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image sourced from Sky News

How far does positive thinking extend? What about if you combine it with festive spirit? Can positive thinking deter a positive result?  Well, in a nutshell: no. Manifestation is over, and reality is here.  

Unless you’ve been living under a rock (which, in these circumstances, becomes more appealing each day), you’ll know that the UK is currently being held in an Omicron-shaped chokehold. On the 15th of December, over 78,000 new cases swept the country: the highest since January. Cries to move Christmas to a ‘less infectious’ time of year erupted over social media, and panic began to set in for those who hadn’t tested positive in the window of time that they could before the big day.  

With cases seeing exponential growth, one thing has become clear. Hitting the high street has become daunting again. This is likely to be crushing news for many. The economy is still struggling from various worldwide lockdowns, with many retailers failing to come out of the other side of the pandemic. 

As we’re forced to consider a return to the ‘new normal’, the question now presses: what are the consequences for retailers?  

  1. Low in-store footfall returns.  
  2. Online shopping becomes the key commerce channel.

Whilst this is a straightforward observation, the real dilemma for retailers comes in here. In-store shopping statistically results in higher conversion rates, even with low footfall. However, whilst eCommerce receives high online traffic, conversion rates and AOV remain low. How do retailers remedy this? 

…Introducing Go Instore.

At Go Instore, we power live video experiences between customers and in-store, product-matched specialists. We work with the world’s leading retailers to deliver the in-store experience to consumers, regardless of their location. Our state-of-the-art features allow consumers to shop one-to-one, one-to-many, and even one-to-group. We know how important the human experience is, and that’s why we don’t compromise with chat-bots and AI. In fact, our in-store advisors hold a sub-10 second answering time, so you’re through to the right person, right when you need to be.  

Impressed? We thought you might be. Don’t get left behind this lockdown, and book a demo today.

Curious for further information? Check out our 2022 Predictions guide here, and learn a little more about why we’ve been the world’s number one since 2014.

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