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21 Jan

Meet the panelists leading Go Instore’s webinar with Ribble Cycles


We are exactly 1 week away from the second installment of the ‘Think Retail with Go Instore’ webinar series. This event will be hosted in partnership with one of the UK leading cycling retailers, Ribble Cycles.  

With bicycle sales increasing 63% throughout lockdown, the cycling industry was forced to adapt to new challenges to serve their customers. Join us for exclusive insights into digital innovation in the cycling industry and how Ribble is bringing the showroom to people’s homes virtually, both pre and post lockdown. 

Register HERE. 


Meet the panel:
  • Matthew Lawson – CDO – Ribble Cycles

Matthew is Chief Digital Officer at Ribble Cycles. Appointed in 2016, Matthew’s bold digital vision has transformed and repositioned the 124yr old British brand into a leading and dynamic world-class e-commerce business.

Matthew has over 16yrs in E-Commerce experience working for and advising an array of brands from industry stalwarts to start-ups.    

  • Jamie Burrow – Head of Product – Ribble Cycles 

Jamie is an Ex Pro Tour rider and former U23 World No1 and is Head of Product at Ribble Cycles.   

Jamie’s racing career, cycling heritage and passion for bike design, development, R&D and technology alongside cycling trends and insight has been instrumental to Ribble’s award winning bike range.   

  • Roger Sowerbutts – Global VP Sales & Marketing 

As Global Vice President Sales & Marketing, Roger is responsible for the world-wide growth and revenue of Go Instore 

Prior to Go Instore, Roger spent over 30 years in sales and business leadership for some large enterprises such as Microsoft and HP and in the last 15 years as CEO/founder of a tech start up as well as more recently VP sales for numerous VC backed tech scale ups. Beyond his business ventures, Roger is an avid weekend cyclist.  

Register today to gain access to this exclusive event: 

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