The end of August marks the end of a long, *bitterly cold* summer. And as the leaves begin to fall and we step into Autumn, there’s one key date on the mind of every retailer… Black Friday.
Yes, it’s that time again! Historically indicating the beginning of the festive shopping season, Black Friday has rapidly accelerated into the biggest day for consumer spending globally.
2019 statistics saw the busiest ever Black Friday for in-store activity, with 84.2 million shoppers braving the queues in exchange for some great bargains. In 2020, the number of online Black Friday shoppers reached the 100 million mark- an 8% increase from 2019. But as we know, a lot has changed between the two years. The COVID-19 Pandemic coupled with global lockdowns has evolved our shopping habits into largely online affairs, in which eCommerce sales have seen exponential growth and investment.
Despite restrictions lifting, one thing is abundantly clear: the landscape is changing, and in order to maximise Black Friday success both in-store and online, retailers must adjust.
So, this Black Friday, how do we bridge the gap between online and offline sales?
Introducing Go Instore…
Go Instore provides live video consultations between customers and specialist in-store advisors. We utilise HD video technology to deliver an immersive shopping experience, complete with product demonstrations, discussions and advice. And on the biggest day for the retail calendar, it’s worth taking a look at how Go Instore can optimise success for both customers and retailers this Black Friday…
- Loyalty, loyalty! Go Instore works tirelessly to train our in-store advisors to be the very best of the best. This means that when they shop, customers create important and valued relationships with store advisors- driving loyalty incentives to shop with the same retailers again and again.
- We’re jam packed with new products and features. Our ShopStream feature will be a massive hit this Black Friday, allowing for in-store advisors to broadcast products to unlimited audiences in an engaging and interactive way. Happy clients include Ribble and Currys, to name a few! Catch our latest ShopStream blog here.
- Customers now more than ever want ease. Black Friday (often preluded by videos of stretching queues and rows over reduced televisions) is a day many choose to avoid the High Street. Combining this with unease around the pandemic means many will choose to focus their activity online. With Go Instore, customers can shop from anywhere, even pre-booking appointments with their favourite advisors, to
If you’re keen to find out more, don’t forget to register here for our next Top Tips webinar on the 7th of September, where we’ll be discussing all things Black Friday with our in-house experts.