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10 Dec

BLACK FRIDAY 2021

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Mulled wine is back on the shelf, it’s bitterly cold outside, and All I Want For Christmas has occupied a rent-free space in your head. Tis the season, right? We’re that deep into the depths of Christmas, that the madness of Black Friday feels as distant as the long lost cousin you’re forced to socialize with on Boxing Day. But… in the spirit of retrospect; why not revisit it? 

The legacy of Black Friday changed forever in 2020. Stores closed, and millions of shoppers turned to online channels and dark stores to secure their bargains. However, this year was different. The world re-opened, this time armed with the knowledge that we could still continue to shop, just through different channels that we perhaps hadn’t experienced before.

Go Instore played a crucial part in this. Since 2014, we’ve been powering live video experiences between consumers and in-store specialists. We work with the world’s leading brands, including M&S, Samsung, Currys, and Pandora (to name just a few!).

This Black Friday, we were prepared for an influx of calls to mark our biggest year yet. Let’s check out some of the statistics…

Black Friday Stats:

  • Our total calls came to a whopping 23,415. 
  • Our average customer satisfaction rating rounded up at 4.4 (avoiding the perils of having to queue works wonders, right?).
  • The total talk-time hit 1780 hours.
  • The average order uplift came to 74%.
  • The total revenue was £1,353,270.

And what about Cyber Monday?

  • Total calls came to 16,421!
  • Customer satisfaction ratings averaged at 4.4/5.
  • The total talk time in hours was 1075!
  • And the order uplift was 100%.
  • Total revenue amounted to £854,896.

Black Friday might be over for another year, but you can still revisit the madness here. Check out some fantastic Go Instore PR pieces here…

Let’s get ‘phygital’: Don’t fudge your Black Friday strategy this year – IT Supply Chain

Beyond Black Friday: How to keep customers returning long after sales end – 365 RETAIL | Retail News

#GoInstore #LetsGo

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