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2 Apr
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A profitable future for retailers driven by in-store experts

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Aman Khurana

Co-CEO & Co-Founder

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For a long time, online and offline consumers have been treated differently. However, interlinking these customer experiences is key for moving forward in retail.

Most retailers admit a lack of synchronicity between on and offline teams, but some are now taking a top-down approach in an attempt to harmonise customer experience. “On and offline continue to merge, and our core belief is that omnichannel means to offer consumers all services on all channels seamlessly” says Martin Wild, Chief Innovation Officer of MediaMarktSaturn.

It’s October 2018 and I’m in the world’s largest consumer electronics store for launch day of Wild’s latest project.

Wild is tasked with driving innovation at Europe’s largest consumer electronics retailer. Famously taking a ‘fail-forward’ approach, his influence has seen the retail giant lead the bolder steps forward in retail.

I’m watching Thomas, one of Saturn Hamburg’s tech experts, put through an order for a customer. Despite the analysis of pundits, the store is humming with customers – perhaps a testament to its enchanting size.

For a long time, online and offline consumers have been treated differently. However, interlinking these customer experiences is key for moving forward in retail.

Most retailers admit a lack of synchronicity between on and offline teams, but some are now taking a top-down approach in an attempt to harmonise customer experience. “On and offline continue to merge, and our core belief is that omnichannel means to offer consumers all services on all channels seamlessly” says Martin Wild, Chief Innovation Officer of MediaMarktSaturn.

It’s October 2018 and I’m in the world’s largest consumer electronics store for launch day of Wild’s latest project.

Wild is tasked with driving innovation at Europe’s largest consumer electronics retailer. Famously taking a ‘fail-forward’ approach, his influence has seen the retail giant lead the bolder steps forward in retail.

I’m watching Thomas, one of Saturn Hamburg’s tech experts, put through an order for a customer. Despite the analysis of pundits, the store is humming with customers – perhaps a testament to its enchanting size.

Download the Whitepaper

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