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8 Jun

5 things we learnt talking to Matt Dawson and Fraser Hamilton from Ribble Cycles

1. Live events cancelled? Not a problem with Broadcast live features! 

With live events being cancelled, Ribble turned to Broadcast to show off their new products. They reached 10X the amount of people using the broadcast feature on their website, Facebook & YouTube than they would have at the in-person event. 

2. The staff love it! 

Not only do customers enjoy talking to an in-store expert, but the in-store experts love using Go Instore to connect with customers. The staff’s passion for cycling is so easily captured via video for the online journey! 

3. Customers keep coming back! 

Through the data insights Go Instore provides, the Ribble team can see that the same customers keep coming back and using Go Instore to ask all their cycling related questions – they’re hooked! 

4. Introducing a global customer base! 

With a limited number of incredible stores, Go Instore allows Ribble to take customers from around the world into their showroom no matter how far away they are! 

5. The stats tell all…  

Let the numbers do the talking! Matt Lawson says 15-20% of all their transactions have used Go Instore at a point in their journey. And the AOV while using Go Instore is the same as when customer’s shop online – 43% higher than e-commerce! 

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