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14 Dec

5 main takeaways from Go Instore’s ‘Think Retail’ webinar with Laura Hamilton and Sofology

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TV presenter Laura Hamilton and Graham Wilson, Sofology’s Head of Business Development, recently joined Go Instore’s Roger Sowerbutts for the first episode of the newly launched ‘Think Retail’ webinar series.

2020 will forever be remembered as the year of change – and for many reasons. Lockdown (parts 1, 2 and 3) has drastically changed people’s daily lives. Overnight, people’s houses became far more than just a home. In 2020, people’s homes became a hybrid environment – an office, a gym, a restaurant and a place to sleep, all within the confines of the same walls. Naturally, being stuck at home for months on end has triggered a collective excitement over home improvement and the prospect of changing things up (however minor the change may be!).

Speaking of change, Graham Wilson shared that Sofology has noticed a great shift in shopping patterns, especially with “how comfortable customers have gotten with making big-ticket purchases online.” Graham adds that “customers are even more inclined to make these considered purchases when they are assisted via video, with a sales expert”. Laura agrees and believes that “video will remain an integral part of the customer journey, well beyond the pandemic.”

Here are 5 more key takeaways from Go Instore’s ‘Think Retail’ webinar:

1. Virtual video connections/appointments with customers gives retailers a competitive advantage.

2. People are becoming more comfortable purchasing big-ticket items online. Customers are even more inclined to make these considered purchases when they are assisted via video, with a sales expert.

3. Video will remain an integral part of the customer journey, well beyond the pandemic.

4. Virtual tours have completely changed the way people search for and view their new homes.

5. The average order value using ‘using a video first technology like Go Instore’ is approximately 40% higher than Sofology achieve in many of their physical stores.

Watch the full webinar HERE.

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