At the height of the pandemic, Signet deployed Go Instore on every website within their entire brand portfolio, including Kay Jewelers, Zales, and Sterling in the US and Ernest Jones in the UK. Customers can now instantly connect with their trusted, locally-based jewellery consultant via an instant "Live Advice" virtual connection powered by Go Instore.
This strategy proved highly successful. In spite of the decline in retail industry - online sales increased by 72.1% in Q3 2020.
“"virtual consultations will become mainstays, even after the pandemic comes to an end." Go Instore has forever changed the way employees work, with associates helping customers make meaningful jewellery purchases both in-store and online.”
Calls from April to August 2020
increase in eCommerce sales versus Q2 FY20