Customers / Mamas and Papas

Increasing reach well beyond the Mamas and Papas store footprint to show parents-to-be online what products are really like instore.


Founded in 1981, Mamas & Papas was born out of a desire to better meet the needs of new parents. Understanding that parents wanted good quality products
with a unique sense of identity, Mamas & Papas made it their goal to create a range which did just that.

Mamas & Papas inspiration comes from real life and; using our own experiences of parenting, customer insights and rigorous trialling at their UK test lab, Mamas & Papas continue to create innovative products with thoughtful designs.

Mamas & Papas believe a new life begins when you start a family, but your old life shouldn't stop. Which is why their products are made to bring style and confidence to parenting, letting you flourish no matter how you experience it.

“Our in-store teams provide an amazing service, covering what really matters to parents to be. We are very excited about being able to offer their expertise directly to our online customers- increasing reach well beyond our store footprint.”

Jo Molineux, Digital Director at Mamas & Papas

Let the results say the rest


of consumers will buy


more is spent than the average website


more is spent by customers


average customer feedback

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