Shopping from the home, office or sofa – Thomann use live video to innovate customer experience

Musikhaus Thomann is the biggest musical instrument retailer in Europe, famous for delivering exceptional customer experience to muscians. Ask any of your musician friends and they will tell you they’ve browsed and shopped there. From humble beginnings as a small shop this family run independent business has grown to one of the leading ecommerce businesses in Europe.

Renowned for their knowledgeable and passionate staff, since launching their ecommerce offering in 1996 they have used continous retail tech innovation to stay ahead of their competitors. From building their own warehouse which features automated robots to being recognised in Germany as one of the three most popular brands in German ecommerce, alongside with PayPal and Amazon by Pepper’s social commerce experts, Thomann are one of the most innovative ecommerce retailers and best loved companies in Europe.

Customers of Thomann in Germany can click on a button in specific categories to be taken through to an expert, using Go Instore’s one-way video and two-way audio technology, they can help the customer, offer advice and demonstrate the instrument or equipment all in real-time.

If you’d like to talk to us about how we can help your ecommerce business innovate and improve customer experience using our technology – please call us on +44 (0)20 377 37545 or contact us.

Check out the really funny video that Thomann has created about how one of their rockstar ‘customers’ uses Go Instore’s live video customer experience solution below:

To find out more about Thomann, their history and their innovative ecommerce store visit

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