Andre our Co-founder has been interviewed by the Retail Times in an opinion piece about the changing face of the retail store and customer experience.
In the article Andre discusses how some retailers are moving towards demo stores which are more about customer experience and brand engagement rather than simply just for transactions.
He then explores how some traditional retail stores are closing down, however he argues there is an opportunity for retailers and other sectors to innovate by using existing store and staff assets to create a human and experience led customer journey through to purchase.
If you’d like to understand more about how Go Instore’s experiental live video technology can improve your customers’ retail experience and increase engagement and sales do give us a call for a chat on +44 (0)20 377 37545 or contact us here.
To read the Retail Times article in full visit In my opinion: put the human aspect back into retailers’ websites.